Recently I was asked to design a logo for an online entertainment service called Boy-Fresh. The brief was simple in that the logo should be bright, bold, eye catching and simplistic.
I started off with 3 coloured blocks and used a basic sans serif font for the ‘BOY’ text. In Illustrator, I then took sections of each letter away and ended up with the half-B cutout. I worked the same effect for the ‘O’ but took the bottom away to leave enough space for the ‘FRESH’ wording which would sit in the middle box. The ‘Y’ cutout wasn’t as effective as cutting out this letter too much would make it illegible. Cutting off the tops of the Y seemed to be the most logical and effective solution.